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1. Mailchimp email marketing software software#
2. Mailchimp email marketing software series#
3. Mailchimp email marketing software free#

It starts at $14.99 per month and serves businesses with up to 100,000 contacts. The Standard Package adds custom-coded templates and automation. It accommodates up to 50,000 contacts as well as A/B testing. These days, the Essentials Package starts at $9.99 per month and is geared toward heavy email users. For example, a monthly plan for 5,000 subscribers costs $74.99 per month.Ī slight but expected downside to all the new features is that it's forced Mailchimp to up its pricing from the last time we tested it. Businesses needing larger capacities can enter the number of estimated subscribers on Mailchimp's online calculator and you'll immediately get an exact price.

Mailchimp email marketing software free#

The free tier works for up to 2,000 contacts and maxes out at 10,000 monthly email sends, which should still be more than sufficient for a test run or an initial campaign. The CRM approach also helps with subscription scaling since pricing is based on the number of contacts.

It's a standout strategy and makes Mailchimp an attractive and friction-free way to get a taste of most everything the platform has to offer. Even for zero cash, you'll get access to seven marketing channels, one-click automations, basic templates, a CRM, surveys, websites, and custom domains. The free plan is hard to resist, especially since Mailchimp is generous about making its key features available.

Mailchimp Pricing and FeaturesĮven with all these new features, Mailchimp maintains a straightforward pricing structure. The platform covers all the most popular bases here, like postcards, landing pages, integration with Instagram and Facebook, Google Ads, social posting, and even a customizable marketing calendar. Mailchimp has turned what was once only an email marketing tool into a full-fledge digital marketing hub, including multi-channel campaigns and some marketing automation. Mailchimp acquired Chatitive in January 2021, a two-way SMS marketing platform, and it's working to make it part of its core email marketing plans. Multiple vendors offer this channel, which is rapidly becoming more popular than email, but they do it for an added cost.

Mailchimp email marketing software software#

Many other contenders simply slap their own brand on top of the new software and just continue selling them as added-cost additions to their email marketing suites.Ĭase in point: SMS marketing. Again, what differentiates Mailchimp from many other competitors chasing the same kinds of acquisitions is that they've done the post-purchase integration work to really make these engines part of their core platform.

It absorbed automated design platform Sawa and survey platform BigTeam in 2019, and then AI content platform, Inspector 6, shortly after.

Mailchimp email marketing software series#

This all came about after Mailchimp completed a series of recent acquisitions. Customers only get charged when they make a sale (starting with a 2% per order transaction fee for the free tier). Music to small business and startup ears: These plans are free to build. These plans offer service booking features and the ability to create online stores. If you're looking to summarize Mailchimp's new direction, you could say that beyond small business digital marketing, it's now catering to merchants by providing separate Website and Commerce plans.